We have five Strategic Objectives:

• Educating and informing beekeepers, old and new, and those that represent them, so they can keep bees successfully & sustainably
• Helping beekeepers to access to fair and reliable markets so they can earn more and support their families
• Developing policy so the contribution of beekeeping to sustainable livelihoods, biodiversity and pollination is recognised and supported
• Furthering knowledge and understanding about sustainable apiculture - the science, the theory, the practice
• Connecting beekeepers all over the world within our network of specialists and practitioners so they can share learning, experiences and can raise and discuss issues

To achieve our Objectives we:

• Provide skills and information - more sustainable than providing donations of just equipment or money.
• Advocate for policy change, on behalf of beekeepers, to ensure that developing country honey producers can access worthwhile markets to sell their honey and beeswax.
• Provide appropriate training and resources for community beekeeping activities, to improve knowledge of marketing and business, and to support a wider, sustainable economy.
• Publish a quarterly journal to beekeepers in over 130 developing countries, provided free of charge, to keep people up-to-date with knowledge of the latest research, events, different marketing techniques and honey bee disease control.
• Undertake development projects to improve earnings and build capacity in poor, rural communities.
• Maintain a global beekeeping network and an extensive information library that people from all over the world can access free of charge. Beekeepers use our network to get in touch with each other and to share information.
• Answer dozens of enquiries each week, from beekeepers, projects, honey traders, schools, government institutions, NGOs and organisations worldwide.
• Offer a service to donors who need expertise on beekeeping for development projects.